week 10

Media Affect

This week i would like to talk about in what ways media affects us. 

We see media, we use media, we think we create media. But its media that influences us. For example advertisement. Advertisement is a brilliant thing to manipulate people. Making people buy what they might not even want, make people want ,even if they dont need it. The simplest example would be, have you ever seen a child in a store... and how he/she wants every candy because it is all shiny and colourful and because all the kids in the playgroud are eating these candies... well that is excactly what is happening to us. We see big , bright ads on tv, or billboards and we want it. we want it because it gives us an idea that if we buy this car, we will be just as happy family as the family that was shown on tv, everyone is happy , going on the road trips with the whole family and with a dog. 

Or ... i love ads like this one. The man deodorant that "attracts" women. After that advertisement almost every man with low self esteem was wearing that deodorant. They hoped to get more attention from the women, unfortunately its not a love potion. Samson clearly stated in his writing that "the way [we] use y[our] product is more and more oriented towards relationship’ (Samson 2012, p. 226). 

However, any advertisement ( well not any, but a successful ones) are not something that came up within 5 minutes in a head of one man. It is a very hard and professional work that has been done by a group of people, professional marketing people that know how to persuade people into buying things. The "viral marketing" explores our "effective attachment" to a product.   

Lets talk a bit more about "viral marketing" . "Viral marketing" is very effective and successful as it reaches a huge number of consumers internationally. The same concept is in viral videos. The reason why videos become so viral these days is because of their "thisness". Some of them are done by a phone camera which gives more personal attach to it. And that's the difference between viral youtube videos and for example news. Its way more recent, it can come up withing hours after the event. ta the same time it connects us as well. We all see the video, we all talk about it, we share it, we connect